Research has shown consumers want to buy British but are often confused about the origin of products sold in stores and online. In January 2011 an independent market research was undertaken among 1,000 British adults. The results showed more than a third (37%) of those questioned stated they would buy British if it was easier to identify authentic made in Britain products.
A separate poll by Which? in July 2011 asked “Would a Made in Britain logo help you buy British?” and 84% positively replied ‘Yes it would’.
The Made in Britain marquee, as shown, clearly signifies UK made goods for customers, both in the UK and worldwide. More and more customers are keen to buy goods they know for certain are made in the UK in support of the quality, design, skills and craftsmanship, which still exist in Great Britain.
The marque is used by British manufacturers on their marketing material, websites and products to help consumers understand the origins and quality of the goods they are buying.
For more information about Made In Britain visit their website www.madeingb.org