The Sloaney: A British view on worldwide luxury
The Sloaney is a luxury publication that features fashion, beauty, travel and lifestyle news. It is also known for its popular British Summer Social Season Guide and debuted a winter equivalent in 2015. Although The Sloaney’s name was inspired by the exclusive surroundings of Sloane Street, which is located in the upmarket London district of Knightsbridge, the publication has a global agenda. It presents a British view on worldwide luxury and commands an International audience, with New York the second most popular city for readership.
The Sloaney was launched during the latter part of 2011 and the editorial team comprises a number of talented, experienced writers. The editorial content includes general interest features, a range of lifestyle, beauty and well-being tips, as well as reviews of all the top products and places to dine or visit.
The Sloaney was founded by its current Editor, Dr. Laura Toogood who won the Women of the Future Digital and Technology Award and Spear’s Magazine Future Leader in Wealth Management Award in 2015. She was also listed in Management Today’s 35 Under 35 and subsequently featured in The Telegraph as one of the top business women in Britain.
The Sloaney has worked with numerous luxury brands including Hugo Boss, Pommery Champagne, Harrods, Aston Martin, The Four Seasons, Novikov, InterContinental Group and, Maserati, to name but a few.
In spring 2013 Sloaney TV added a further dimension to the editorial content, with events and many features becoming supplemented by film coverage. Sloaney TV is designed to be watched on your smartphone and with a quick turnaround time, our reporters bring readers interactive features from many of the top launches and venues around the world.
We have been invited to film at a number of VIP events. These have included: Golden Globes; Monaco Yacht Show; London Fashion Week; Badminton Horse Trials; Royal as well as Ascot’s Royal Enclosure. Following the success of The Sloaney’s travel pages, Sloaney Suites has been launched as a directory for luxury hotel suites around the world.
James Haskell is a columnist for The Sloaney and writes on health, fitness, grooming and all male related topics.
To read James' blogs on the Sloaney please Click Here