Ask the Experts - Katherine Andreasen

Ask the Experts - Katherine Andreasen

Katherine Andreasen, DipION, nutrition consultant.

Following an early career in research, journalism and marketing, Katherine re-trained as a registered nutritional therapist with the Institute of Optimum Nutrition. She immediately found work in the nutraceutical industry, became co-author of the Certificate in Nutritional Supplements training manual, and spent four years lecturing pharmacists, doctors and other healthcare professionals on nutrition supplements.

Katherine quickly linked her nutraceutical and nutritional therapy roles into a consultancy service for the nutraceutical industry, offering services including formulation, npd, labelling, marketing and regulatory support.


Q Hi Katherine, thanks for talking to us. You have been involved in technical development and regulation of supplements for much of your career. Which skills did you call upon to help James create his Hades workout formulation?

KA: I trained at the Institute of Optimum Nutrition in London, which taught me a lot about the body, the way it works, and about looking at people as individuals with specific needs. Time with nutrition clients really opened my eyes to the balance of end product versus end user. The clients were all so different, and came with very different experiences and problems to share.

It’s really important when formulating products to look at the materials you are using and the sources of the nutrients. There are many ‘copy-cat’ type products out there which may be cheaper in price, but they use poorly absorbed oxides and sulphates, which are harsh on the digestive system. Hades is manufactured to Pharmaceutical GMP standards.

Understanding the regulations is paramount to creating a product with longevity. There are an awful lot of EU and local UK legislations to climb over and adhere to in terms of the ingredients themselves, levels, marketing and labelling. Working with the team at Informed Sports to ensure that Hades was free from any banned substances was an essential part of our strategy. It gives end users confidence in the brand and our ability to deliver quality products to fit into their training regime.

Q The ingredients of Hades include: acetyl l-carnitine, caffeine, green tea, yerba mate, capsicum, kola nut and B-vitamins. What is the main purpose of the product and how should it be used?

KA: Hades combines the power of caffeine from anhydrous, guarana, Chocomine ®, kola and yerba, which increases metabolism and fat burning. Caffeine has also recently been assessed by an EU scientific committee, and was approved for helping to improve attention and improve concentration, though its acceptance onto the Nutrition and Health Claims Legislation Register is pending.

Yerba, capsicum and green tea have all been linked to weight loss and increased energy levels, and the added kick of B-vitamins (B1,B2, B3, B5, B6 & B12), supplied at 100% RDA, have been scientifically-proven to contribute to normal energy yielding metabolism. Vitamin B6 contributes to normal protein and glycogen metabolism. L-carnitine and co-enzyme Q10 are also useful additions. In basic terms; l-carnitine pushes long chain fatty acids into mitochondria, where CoQ10 is then involved in turning them into ATP.

Q Are there any Contraindications or ‘cautions’ for individuals potentially supplementing with Hades?

KA: Side-effects from this supplement are rare; however, due to the complexity of the human body, there are a few cautions that consumers should be made aware of.

This formula contains a lot of caffeine, and is not recommended to children, pregnant or lactating women, or people who are sensitive to caffeine. The product also contains sulphites, which can be allergenic for a few diagnosed people. Individuals should read the ingredients closely to ensure that the product is right for them.

Q Qualified as a registered nutritional therapist, you will have a good idea about how the body functionally interacts with food and supplements. How has this understanding helped you in your career of supplement formulations, including the sourcing of raw ingredients and understanding synergistic interactions between ingredients?

KA: Definitely: when formulating products, my team at Healthspark and I always consider nutrient interactions. Food supplements have a physiological action on the body and indications, or contraindications, should be reviewed at both a raw material and finished product level.

In terms of people taking medication, who have existing medical conditions, or about to undergo surgery, we would always advise checking with a qualified health care professional before taking nutritional supplements.

Q What other products are being launched on the James Haskell line, and what will be their intended purpose?

KA: That would be telling! We have a lot of new product ideas we hope to be able to share with you soon. Watch this space.

– Entry was posted on March 30th, 2015 by James Haskell

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